Blogging sounds exciting until you actually sit down to start one. Suddenly, you find yourself wondering, “What do I even write about?” or “Is anyone going to read this?” Trust me, every blogger faces these questions at the start—including some of the biggest names in the Indian blogging scene.
If you want to become a blogger, skip the obsession with fancy domain names or perfect website designs. Start with your phone or laptop. Pick a simple platform like Blogger or WordPress—no need to pay till you’re sure blogging is right for you. The secret? Just publish your first post. Don’t overthink it.
Ever noticed how everyone’s trying to ‘go viral’? It rarely works. Building a blog is more about showing up regularly than waiting for that one hit post. Real success comes from picking a topic you actually care about. For example, when I started out, half my friends doubted if anyone in India even reads blogs anymore. The reality? There are thousands of Indian bloggers with huge, loyal audiences—some write about travel or tech, others about food or finance.
You don’t need viral luck to start strong. Consistency and choosing a topic you understand beats following random trends every single time. Once your first post is out there, you’ll start figuring things out fast. Honestly, getting started is the hardest part—after that, it only gets easier.
- Getting Started: Your Blogging Basics
- Finding Your Niche and Audience
- Popular Indian Bloggers to Watch
- Real-World Tips to Grow Fast
Getting Started: Your Blogging Basics
So, you want to know how to become a blogger? Cool. You don't need a huge budget or a computer science degree. In India, more than 80 million people are online every day, and a good chunk follow blogs for advice, news, and entertainment.
The first thing you need: a platform. WordPress and Blogger are the usual suspects. WordPress is so big that almost 43% of all websites use it (yup, even many famous Indian bloggers). Blogger is easy and totally free—great for beginners dipping their toes in.
Next, grab a good name. Keep it simple and easy to spell. If you stick with free platforms, your URL might look like “myfoodblog.wordpress.com” or “mytraveldiaries.blogspot.com”. Looks basic, but the focus should be on your stories or tips at the start. You can always get a custom domain later, like ".com" or ".in", once you know you’re serious.
Here's what you need for your first post:
- Pick a topic you can actually write something about (food, tech, fashion, travel—whatever you love reading or talking about).
- Write the post in a normal way, like you’re explaining it to a friend.
- Add at least one clear photo, preferably one you took yourself or you know you can use legally (Unsplash and Pexels are good for free photos).
- Hit publish. Don’t wait until it’s “perfect”—it never will be!
Your first post might get barely any views. Every Indian blogger went through the same thing. The key is not giving up. A famous quote from Neil Patel (one of the biggest names in blogging and marketing) sums it up beautifully:
“You can’t just place a few ‘Buy’ buttons on your website and expect your visitors to buy... You have to create content that draws people in, builds trust, and helps them solve their problems.”
Blogging isn’t magic, but it does work if you stay at it. Most Indian bloggers who started a few years ago admit they earned almost nothing at first, but stuck with it because they enjoyed sharing their ideas. Some now make decent side income or even do this full-time, all because they kept hitting publish.
If you’re worried about tech stuff—don’t sweat it. YouTube has free videos for literally any blogging problem you’ll face. Whenever I messed something up, I’d just search for a quick Hindi or English tutorial and find the fix in minutes.
Platform | Free Plan | Custom Domain |
---|---|---|
WordPress | Yes | Yes (Paid) |
Blogger | Yes | Yes (Easy Integration) |
Medium | Yes | No (Only Subdomain) |
Finding Your Niche and Audience
If you want to start a how to become blogger journey in India, nailing your niche is a game-changer. There are over 750 million internet users in India as of 2025, and every one of them has different interests—from cricket to coding, street food to self-care. But if you try to talk to everyone, you end up reaching no one. Focusing on one topic helps you stand out in a super crowded space.
So, how do you pick a niche? Think about what you love talking about even when no one’s paying you. Are you the go-to person for smartphone reviews? Or maybe your friends always ask you for career advice. Jot down the things you’re genuinely curious about, and cross-check: Are people searching for this stuff online? Google Trends or free keyword tools can give you clues on what’s popular in India right now.
Here’s how some top Indian bloggers found their niche:
- Shivya Nath pegs her whole blog on solo travel and unique stories from offbeat destinations.
- Harsh Agrawal’s ShoutMeLoud focuses on blogging as a business—sharing tools, income reports, and WordPress how-tos.
- Kanan Gill started with funny movie reviews on YouTube, then moved those audiences to his blog and stand-up shows.
Once you pick a niche, think about your ideal reader. Are they college students, young professionals, or maybe working parents? If you write like you’re talking to just one person, real readers will connect with you better. It’s totally fine to tweak your niche after a few posts—most successful bloggers refine their focus based on what their readers enjoy.
Here’s something that blew my mind: In a 2024 survey, over 65% of Indian internet users said they follow at least one blog or influencer regularly. That’s massive. To find your crowd, interact in local Facebook groups, Instagram, Reddit, or even forums like Quora. You’ll learn what questions people are really asking, and you’ll get ideas for fresh blog posts that actually matter.
To sum it up, don’t worry about pleasing everyone. Start small, talk about what you know, and listen to your readers. Getting your niche and audience right is the foundation for every great Indian blog out there.

Popular Indian Bloggers to Watch
If you want to know how Indian bloggers actually make it work, it helps to look at the real pros. These folks built their blogs from scratch and now have loyal readers all over India and even abroad. They cover every niche—from food and parenting to tech and travel—showing there’s room for everyone if you put in the work.
- Amit Agarwal – If you search for how to start a blog in India, his name pops up everywhere. Amit runs Labnol.org, a tech blog that’s actually helped a lot of beginners get started. He’s been in the blogging world since 2004, and is even a Google Developer Expert.
- ShoutMeLoud (Harsh Agrawal) – This guy pretty much wrote the rulebook on how to become a blogger in India. His blog is packed with tips about SEO, making money online, and practical steps for turning a blog into a source of income. He’s transparent about his blogging journey, even sharing his revenue reports.
- MissMalini (Malini Agarwal) – Fashion, Bollywood, and lifestyle all rolled into one, Malini started as a radio jockey and grew her blog into a massive brand. Her style is super relatable if you’re interested in blogging about entertainment or pop culture.
- Seema Misra (Momsmethods.com) – Parenting blogs don’t always get the spotlight, but Seema’s site proves there’s a massive audience. She shares parenting hacks, recipes, and honest stories—her honesty is a big reason moms across India follow her blog.
- Ankur Warikoo – Known for breaking down everything from personal finance to motivation, Ankur’s blog and videos connect with young Indians. His posts offer practical advice, not just empty motivation. He even built a full online course on the side.
Here’s a quick snapshot of the variety in the Indian blogging space:
Blogger | Niche | Followers (2024) |
---|---|---|
Amit Agarwal | Tech | 350K+ |
Harsh Agrawal | Blogging & SEO | 500K+ |
MissMalini | Lifestyle/Entertainment | 1.1M+ |
Seema Misra | Parenting | 40K+ |
Ankur Warikoo | Finance/Motivation | 1.9M+ |
Most of these bloggers didn’t start out as influencers. They pulled late nights, learned as they went along, and put out content even when nobody was reading. If you want actual inspiration, start following their blogs and see how they reach and engage their audience. No need to copy them—just learn what real consistency looks like in the Indian bloggers world.
Real-World Tips to Grow Fast
If you want to actually grow your blog, here’s what I’ve seen work over and over from top Indian bloggers. It’s not about luck or having some ‘insider’ connection. There are real moves you can make, and I’ll break them down plain and simple.
- Update regularly: One post a week is better than three random ones in a month. Google and your readers both love consistency. That’s how how to become blogger success happens—people start waiting for your next bit of advice or story.
- Go local with content: Want more readers? Write about stuff Indians actually search for—like how to start a blog in your own language, or best street food in Delhi. That’s how bloggers like Harsh Agrawal (from ShoutMeLoud) became big in the Indian bloggers space.
- Share, don’t just wait: Publishing isn’t enough. Put the link on WhatsApp, use Instagram Stories, join Indian blogger Facebook groups, or even LinkedIn. People need to see your post multiple times before they click.
- SEO basics matter: Make sure to use keywords like start blogging and blogging tips in your titles, first paragraph, and in your post tags. Free tools like Google Keyword Planner or Ubersuggest help you find words real people use. One study looked at bestselling Indian blogs and found that posts in the top 10 results used their main keyword at least 5 times per 1000 words.
- Answer real questions: Search for questions in Indian Quora threads or Reddit, and reply through a blog post. The more specific your answer, the more readers you get.
- Track what works: Use Google Analytics even if you’re new. It shows which posts get read and which ones flop, so you can double down on what’s working. It’s free and lightweight.
Here’s a quick look at platform popularity among Indian bloggers, just for context:
Platform | % of Indian Bloggers (2024) |
---|---|
WordPress | 62% |
Blogger | 17% |
Medium | 11% |
Others (Wix, Ghost, etc.) | 10% |
The point? Most Indian blog examples stick to WordPress when they start getting serious, but there’s no harm sticking with whatever feels easiest for you in the beginning. Focus on getting your stuff seen, writing what people search for, and always keep an eye on the numbers. That’s how real growth starts.