Blogger Migration Decision Tool
This tool will help you determine which platform is best for your blog based on your goals and needs.
1. What's your main goal for blogging?
2. How much technical knowledge do you have?
3. What's most important to you?
4. Do you need email list building?
Google hasn’t shut down Blogger. Not now, not next year, not anytime soon. But if you’ve noticed your Blogger dashboard looking a little older than it used to, or if you’ve heard whispers that Google is abandoning it, you’re not imagining things. The truth is more complicated than a simple shutdown.
What’s actually going on with Blogger?
Google stopped major updates to Blogger around 2018. That’s when they shifted focus to Google Sites and other internal tools. Since then, there have been no new features, no redesigns, no mobile app updates, and no integration with newer Google services like Gemini or Google One. The platform still works. You can still sign in, write posts, publish, and earn money through AdSense. But it’s running on software that hasn’t changed in years.
Think of it like an old car that still starts every morning. It gets you from point A to point B. But it doesn’t have Bluetooth, GPS, or automatic braking. And the manufacturer stopped making replacement parts. That’s Blogger in 2025.
Why people think Google is killing Blogger
The confusion comes from three things:
- No announcements - Google never said, “We’re shutting down Blogger.” Silence gets interpreted as abandonment.
- Feature stagnation - New bloggers see WordPress, Substack, or Medium adding AI tools, custom domains, and analytics dashboards - while Blogger still uses the same 2012-era interface.
- Google’s own behavior - Google now promotes Google Sites for personal websites and Google Workspace for business blogs. They even removed Blogger from their main product page in 2023.
Then there’s the fact that Google quietly stopped supporting Blogger themes from third-party developers in 2022. If your template breaks, you’re on your own. No help desk. No forums. No updates.
Who still uses Blogger today?
Millions. Seriously. According to W3Techs, as of Q3 2025, Blogger powers 1.7% of all websites - that’s over 18 million active blogs. Most of them are:
- Older users who learned blogging in the 2000s and don’t want to learn something new
- Students in developing countries where free hosting matters more than features
- People using it as a simple diary or photo journal - not for business or growth
It’s not dead. It’s just not growing. And Google doesn’t care enough to fix it.
What happens if Google does shut it down?
Even if Google decided tomorrow to pull the plug, they wouldn’t just erase your blog. They’ve done this before with Google Reader and Google+. They give users a grace period - usually 6 to 12 months - to export your content.
Here’s what you can do right now to protect your blog:
- Go to your Blogger dashboard > Settings > Other > Export Blog. Download your XML file.
- Save all your images separately - they’re stored on Google’s servers and could disappear.
- Write down your custom domain settings if you’re using one.
- Test your export by importing it into WordPress or Ghost - see if everything transfers cleanly.
Google doesn’t delete data overnight. But if you wait until the last minute, you might lose your content forever.
Is Blogger still worth using in 2025?
If you’re just posting vacation photos or writing personal stories, and you don’t care about SEO, traffic, or monetization - then yes, it’s fine. It’s free, simple, and reliable.
But if you’re serious about blogging - even just to make a few extra dollars, build an audience, or turn it into a side business - then no. It’s not worth the risk.
Here’s why:
- No SEO tools - Blogger doesn’t let you edit meta descriptions properly. It auto-generates them poorly.
- No mobile optimization - Most themes look broken on phones.
- No plugins - You can’t add contact forms, pop-ups, or email lists.
- No analytics integration - You have to manually paste Google Analytics code, and even then, it’s unreliable.
- No support - If something breaks, Google won’t help.
Compare that to WordPress.org, which lets you install 60,000+ plugins, customize every pixel, and get 24/7 support from freelancers. Or Substack, which handles email subscriptions, payments, and reader engagement for you. Or even Medium, which gives you built-in traffic.
What should you do if you’re on Blogger?
Here’s a simple plan based on your goals:
If you’re a hobbyist (posting for fun):
- Export your content now. Keep it safe.
- Don’t stress. Keep using Blogger until you feel like moving.
- When you’re ready, import your posts into WordPress.com (free plan) or Ghost (free tier).
If you’re trying to make money or grow an audience:
- Start migrating now. Don’t wait.
- Export your posts and images.
- Set up a WordPress.org site with a cheap host like SiteGround or Hostinger (under £3/month).
- Use a free theme like Astra or GeneratePress.
- Import your posts. Redirect your old Blogger URLs to your new site.
It sounds scary, but it takes less than 3 hours. And once you’re done, you’ll have a blog that actually works in 2025 - with SEO, speed, and growth tools.
What are the best alternatives to Blogger?
Here are the top 3 options right now:
| Platform | Best for | Cost | SEO | Monetization |
|---|---|---|---|---|
| WordPress.org A self-hosted content management system that gives you full control over design, plugins, and SEO | Bloggers who want full control and long-term growth | £2-£10/month (hosting + domain) | Excellent - full control over meta tags, schema, and speed | Ads, affiliates, memberships, digital products |
| Substack A newsletter-first platform that turns readers into subscribers with built-in payments | Writers who want to earn from email lists | Free to start; 10% fee on paid subscriptions | Basic - relies on reader sharing | Subscription payments, tips, paid newsletters |
| Ghost A fast, clean platform built specifically for professional bloggers and publishers | Writers who want speed, simplicity, and no distractions | £9-£45/month | Very good - built-in SEO tools and analytics | Memberships, subscriptions, donations |
WordPress.org is the safest long-term bet. Substack is the easiest if you’re a writer. Ghost is the most beautiful if you care about design and speed.
Final thoughts: Don’t panic - but don’t wait
Google isn’t pulling the plug on Blogger today. But they’ve already pulled the plug on its future. The platform is a relic. It’s not broken - it’s obsolete.
If you’re still on Blogger and you care about your blog’s future, your best move is to start planning your exit. Not because Google will delete your blog tomorrow - but because you deserve a tool that grows with you, not one that holds you back.
Export your content. Pick a platform that actually supports bloggers in 2025. Move when you’re ready. And never look back.
Is Blogger completely dead in 2025?
No, Blogger isn’t dead - it still works. You can log in, write posts, and publish. But Google hasn’t updated it since 2018. No new features, no support, no security patches. It’s functional but frozen in time.
Can I still make money with Blogger?
Yes, you can still use AdSense on Blogger. But your earnings will be limited. The platform has poor SEO, slow loading speeds, and no mobile optimization - all of which hurt traffic. Most top bloggers moved away years ago because they couldn’t grow.
What happens to my blog if Google shuts down Blogger?
Google will give you at least 6 months to export your content. They’ve done this with past services like Google Reader. But if you don’t act, your posts, images, and comments could disappear permanently. Always keep a local backup.
Is WordPress better than Blogger?
Yes, by almost every measure. WordPress.org lets you install plugins, customize your design, optimize for SEO, and scale your traffic. Blogger gives you basic publishing. WordPress gives you control. If you want your blog to last, WordPress is the clear choice.
How hard is it to move from Blogger to WordPress?
It’s easier than you think. Export your content from Blogger as an XML file. Install WordPress on a cheap host like Hostinger. Use the built-in importer tool. It transfers posts, comments, and images automatically. Redirect your old URLs with a free plugin. Most people finish in under 3 hours.
Should I switch to Substack instead?
Only if you write long-form essays or newsletters and want to earn from subscribers. Substack is great for writers who want to build a paid audience. But it’s not ideal for photo blogs, niche topics, or SEO-driven traffic. It’s a different tool for a different goal.
Next steps if you’re on Blogger
Do this today:
- Log into your Blogger account.
- Go to Settings > Other > Export Blog. Download the XML file.
- Save all images from your posts to your computer - don’t trust Google’s servers.
- Choose one alternative platform: WordPress.org, Ghost, or Substack.
- Set up your new site this week.
- Start migrating your content - one post at a time.
You don’t need to move everything at once. Just start. The longer you wait, the harder it gets. And your blog deserves better than being stuck in 2012.